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Encouraging physician product ownership is always a smart plan. Bring the end-users into the decision-making process.

The Physician Perspective

The healthcare provider is the main hub that all eHealth will go through. This is both good and bad. A physician can be simultaneously intelligent and ignorant. Many are greatly advancing the use of technology in their treatment of patients, and in their daily office transactions. Others see their paper systems of the last twenty years as not only sufficient, but cannot be improved upon. Another problem is, and letís be honest here, some doctors do not want to spend the money. Quite often they are presented with free gifts, mostly from the pharmaceutical industry. They have come to expect it. Therefore, they expect that the new eHealth technologies be given to them. Although some costs may be born by sponsors, the medical community needs to be willing to invest their own money. Physicians that spend their own money on eHealth technologies will be more inclined to use the technology to its fullest extent.

What do physicians want from a CIO? The first thing is for the CIO to develop a customer orientation, with the healthcare provider as a customer. Next, understand the clinical context in which the technology will be used. Physicians demand that the CIOs present only mature products into the clinical setting. They do not want technology with bugs, or systems that are not fully tested or certified. After that, they want IT to provide readily available customer service. Encouraging physician product ownership is always a smart plan. Bring the end-users into the decision-making process. And finally, the CIO must improve their familiarity with the physicians. They must market themselves to the clinician community.

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Physicians that spend their own money on eHealth technologies will be more inclined to use the technology to its fullest extent.
 

 

 

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